Attention Economy


Every second you spend online, thousands of sensors track your behavior. The best data experts have designed them to profile you and design the message, the image, the video that is likely to arouse your interest. By any means possible.

To get your attention, advertisers spent more than $375 billion on digital media in 2020 alone. How am I targeted ? How much am I worth ? More or less than my neighbor ? Why would you do that ?

Join The Eyeballs and find out what digital sauce you’re eating.


© Deydai - Plant Pot - from the series "EYES"
© Deydai - Pan - from the series "EYES"
© Deydai - Fishing Rod - from the series "EYES"